Books Don’t Grow on Trees

موضوع: Books Don’t Grow on Trees الجمعة أبريل 19, 2013 4:41 pm

A local community college professor decided to fight
back. “The price of books for our students is just getting higher and
higher and, combined with the rising cost of tuition, it’s killing these
kids,” said Peter Jason, Ph.D. “Remember, students are one of the
poorest groups of people in America. Almost half of them have at least
one part-time job. In fact, one of my students has three jobs. She is a
part-time sales clerk at a clothing store three days a week, then works
three evenings a week as a pizza cook, and on weekends she does
manicures at a beauty salon. And she still manages to have a high GPA
and go to school full-time.”
Textbook prices are traditionally high. Adding to that problem, many
college instructors change textbooks year after year; they either
upgrade to a new edition or switch to an entirely different textbook.
This further hurts students because if an instructor no longer uses a
particular textbook, that book has no resale value.
Dr. Jason decided to make life a little easier and a lot cheaper for his
students by writing his own book on public speaking. “Many books have
an increased price because of bells and whistles: CD-ROMs, lots of color
photographs, and lots of graphics. I talked to my students, and many of
them, like me, prefer to keep things simple. So, during a sabbatical a
few years ago, I wrote my own textbook. I made sure that it wasn’t
long-winded. I called it Successful Public Speaking: How To Be Brief, Concise, and to the Point.
Compared to most other public speaking primers, mine is
half the number of pages, and one-third the price. That is, $30 instead
of $90. Plus, it is published in a three-ring binder format. So, when I
wrote a second edition last year, students only had to buy the 35 new
pages and delete 35 of the original pages. For only $7.00, they had
upgraded to the new edition. I’ve had great feedback from my students
about this loose-leaf concept. Maybe the word will get out, and more
writers and publishers will try it.”

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